After giving an amazing performance as Sandeep Unnikrishnan in ‘Major’, actor Adivi Sesh is all set to appear as a man in uniform once again in his film ‘HIT: The Second Case’. In a promotional interview for the same, the actor shared how working with SS Rajamouli was a learning experience for him and how the marketing tactics of Bollywood are flawed in comparison to southern cinema.
While promoting the Hindi version of ‘Major’, Adivi noticed a flaw in Bollywood’s way of promoting films and talking about the same, he said, “In Bollywood, 30 days before (the release) they announce the trailer. But, they don’t realise in that promotional campaign, once they take out the trailer, only songs are there, you have nothing to grip the audience at the same level as the trailer. Especially a week before the release of the film, all producers go into a panic.”
The actor concluded, “I just think it’s a flawed marketing strategy. What we do (in the south) is we start with the teaser, which shows the quality of the film, and then we release a song, if it’s a romantic film, we will also release two songs. Now think, when we drop the trailer just 10 days before the release, the hype that explosion creates, closer to the release, is more.”